How Salma handles your information
Salma AI is a phone and booking assistant that professional firms use to answer their calls. This notice explains what Salma collects, why, where it is kept and for how long.
- Calls are not recorded, and no transcript is kept after the call.
- Records are stored in Canada (Montreal).
- Each firm chooses how long call summaries are kept, from 30 days to 2 years.
- Salma never gives legal, tax, medical or financial advice.
- We do not use callers' or firms' information to train AI models, and we do not sell it.
Who we are, and whose information it is
Salma AI is provided by Delton Labs Inc., Edmonton, Alberta. When you call or write to a firm that uses Salma, the firm is responsible for your information under Alberta's Personal Information Protection Act (PIPA) and, where it applies, the federal PIPEDA. Delton Labs handles the information only on the firm's behalf and only to provide the service.
What Salma collects
From callers:
- Your name, phone number and, if you give it, your email address.
- What you are calling about, in a few words.
- For law firms, the names of other people involved, so the firm can check for conflicts of interest.
- The appointment you booked, moved or cancelled, and a short written summary of the call.
- The time and length of the call.
From firm staff who use the Salma app: your email address for sign-in, and the records you add (clients, time entries, deadlines and settings).
What Salma does not collect: call recordings, full transcripts, Social Insurance Numbers, health card numbers, or bank or credit card details. Please don't share these on a call.
Why it is collected
- To book, change or cancel your appointment and confirm it with you.
- To pass your message to the right person at the firm, or put you through to them.
- For law firms, to run a conflict check before a consultation.
- To help the firm keep accurate time records and deadline reminders.
Where it is stored and who processes it
Records are stored in a database in Canada (Supabase, Montreal region). Some service providers that help run Salma are based outside Canada:
| Provider | What it does | Location |
|---|---|---|
| Retell AI | Runs the live voice conversation during a call. It is set to keep no recording or transcript afterwards. | United States |
| Resend | Sends Salma's emails: sign-in codes, deadline reminders and weekly summaries to firm staff. | United States |
| Cal.com and the firm's Google Calendar | Hold the appointment you booked. | United States |
| Netlify | Hosts this website and the Salma app. | United States |
Information handled outside Canada may be subject to the laws of that country.
How long it is kept
- Call summaries and caller names: erased automatically after the period the firm sets (30 days to 2 years; 90 days unless the firm changes it).
- Website enquiries: deleted on the same schedule.
- Time records, client records and deadlines: kept until the firm deletes them, because firms must keep accurate business records.
How it is protected
- Data is encrypted in transit and at rest.
- Each firm's records are separated at the database level, so one firm can never see another's.
- Staff sign in with a one-time code sent to their email; there are no shared passwords.
- Connections from the phone and calendar services are accepted only with a secret key that never reaches a browser.
Your choices
You can ask the firm you called to see, correct or delete the information it holds about you. You can also write to us at info@salmaai.ca and we will pass your request to the firm and help it respond. If you would rather not speak with an AI assistant, ask Salma for a person or leave a message, and the firm will call you back.
Contact and changes
Questions about this notice: info@salmaai.ca, Delton Labs Inc., Edmonton, Alberta.
We may update this notice as Salma changes. Last updated October 25, 2026.